This conference is one of the most important projects that I am in charge of at TCU Investment Management. The Investment Strategies Conference is highly recognized conference held on Texas Christian University's campus for 18 consecutive years. It is presented by TCU Investment Management and the LKCM Center for Financial Studies at the TCU Neeley School of Business. My role for this conference is to establish brand standards for the 2020 theme (The Next Decade: Survive or Thrive? Making Sense of a Disrupted World) and produce deliverables in print and digital forms, such as a 16 page program as well as a website.